Meridian Credit Union is Ontario’s largest credit union and the third largest credit union in Canada. While Meridian had a large, engaged audience on Facebook, the brand struggled to acquire and engage fans on Instagram.
Being a visual platform that caters to millennials, Meridian needed to find a way to visually tell their story. With no physical products to photograph, the Soar team focused on capturing moments and experiences, as well as various branded swag to ensure social media supported brand recognition.
Meridian Credit Union is Ontario’s largest credit union and the third largest credit union in Canada. While Meridian had a large, engaged audience on Facebook, the brand struggled to acquire and engage fans on Instagram. Being a visual platform that caters to millennials, the brand needed to find a way to visually tell their story. With no physical products to photograph, the Soar team focused on capturing moments and experiences, as well as various branded swag to ensure social media supported brand recognition.
First, we developed a six-month strategy that focused on key dates, events and partnerships. We included elements such as contesting, influencers and cross-promotional partnerships. Next, we created a brand photography content bank. Content highlighted moments that Meridian members could experience.
Using a mix of compelling content and SEO strategy we were able to bring the brand to life and effectively turn Instagram into a channel that drove traffic to the website, updated audiences and positioned Meridian as a thought leader in the social media space.
Throughout our time working with Meridian we engaged influencers of all industries by creating highly custom programs that excited fans. Notable influencers we worked with included Nneka Elliot, Keto in Canada, Thank You Toronto, The Everyday Foodie and Dine and Fash.
As a result of our efforts post reach increased by over 7,000%, followers grew by over 230%, posts using the hashtag #MeridianCreditUnion increased by 225% and 26 influencers were engaged. Influencers collectively created over 32 pieces of content, which was seen by over 66,000 targeted users in Ontario.
