Platinum Naturals is a health and wellness company that produces natural supplements and vitamins. The company had a growing online presence but was struggling to maintain a consistent brand image across all of their social media channels. They wanted to create a strong online identity and increase engagement with their followers.
Soar Media Group, a social media marketing agency in Toronto, was hired to create a social media strategy and manage Platinum Naturals’ social media channels. Our primary focus was to penetrate and build brand recognition amongst a younger female demographic. We focused on content marketing and influencer marketing to transform the social media accounts.
Our efforts have been instrumental in building brand consistency, digital brand awareness and turning the social media accounts into lead generators for website sales. After one year we were able to grow the Instagram following by 68%, collaborated with dozens of micro and mid-tier creators in Canada and grew the engagement to an average of 6% — higher than the industry average of 4.5%.
The Soar Media Group team was also instrumental in engaging various Olympic athletes with the company’s Sports Certified product activ-X. The brand is now in a position where athletes from all levels actively reach out to collaborate or participate in gifted campaigns. Here are some of the creators we’ve collaborated with on behalf of Platinum Naturals.
Activecactus ‘that girl’ routine
Maria-Teresa Andreacchi (our CEO) changes I made in my 30’s reel
Cayleighanddavid travel wellness reel
Kaylaann.malone snowboarding wellness reel
The social media success has led to more work with Soar Media Group, with our company actively consulting on website optimizations, building an email list and kickstarting the company’s email marketing efforts.
