Creating high-quality content with an important message is what Soar Media Group does best, and on March 31st, 2021, we expanded that craft into a wonderful new project, Time to Talk: a Podcast for Caregivers.
At the end of 2020, Soar Media Group was approached by The Ontario Caregiver Organization to create a new podcast. The podcast would be a content resource for caregivers – offering valuable and free information – while also promoting The Ontario Caregiver’s free resources.
The 8-episode series follows professional TV & Podcast Host, Michelle Jobin, as she is joined by subject matter experts to discuss relevant topics like nutrition, sleep, balancing parenting with caregiving, managing finances and more. Each episode interviews experts as they provide important insights and advice for caregivers who are struggling.
Our team produced this podcast from start to finish, including the podcast concept, tone, episode topics, episode flow and questions, podcast jingle, intro and outro, and ad spots. We also recorded and edited the episodes, and developed episode titles and descriptions to be used on streaming platforms like Spotify and Apple Music. Ad spots were strategically created to focus on evergreen services and were intended to help drive traffic back to The Ontario Caregiver Organization website.
Before we started recording, we discussed the tone, and format of the podcast with the client. Once this was signed off, we began developing each episode and searching for expert guests that could provide interesting perspectives. Once we had our guests secured, we enlisted Michelle Jobin to be our host.
We had a uniform style format used over the course of the podcast that helped us keep a tight schedule as well as provide a consistent 8-episode series for listeners.
After months of behind-the-scenes work, the final show premiered on March 31st, 2021. You can now listen to Time to Talk: A Podcast for Caregivers on Spotify and Apple Music!
It was a pleasure working with The Ontario Caregivers Organization on Time To Talk: A Podcast for Caregivers, and we’re so happy with how the podcast turned out!
