Bosley Real Estate Ltd., is a family owned and operated real estate company, providing lifestyle services to home buyers & sellers in Toronto since 1928. Bosley’s mission is to promote a culture that fosters innovation, collaboration, knowledge sharing, and support to help each individual excel.
In late 2017 several community newspapers across Ontario were permanently shut down. This closure left the Bosley Niagara office in search of an advertising outlet that would reach nearby home buyers for a low cost. Soar Media Group Inc. was brought in to provide a digital advertising strategy and consult on how Sales Representatives could use social media to generate leads.
Strategy:
- Create an advertising strategy using Facebook as an awareness and lead generation tool
- Conduct a half-day social media workshop, training sales media representatives on how to use Facebook to boost their listings
- Consult on ways to elevate existing social media channels
Results:
- Our advertising blitz generated dozens of quality leads per week at a far lower cost than programs used in the past
- Leads were so successful and cost-effective that Facebook advertising has become an ongoing marketing tactic
- Within two weeks of the social media training workshop nearly 80% of the sales representatives were actively using Facebook as an awareness tool, leveraging boosted posts and a content strategy to book open hoses and nurture client relationships. Sales representatives saw bookings and client leads within days of implementing their learnings
- After integrating Soar’s suggestions for optimizing the Bosley Niagara Facebook page, the page saw an increase in organic reach and a 214% growth in monthly page likes
