Looking to hire a social media agency? Whether you’re a large corporation or an independent entrepreneur, hiring a social media agency can help your brand soar.

Social media has revolutionized the world of marketing. More than 40% of the world uses social media — that’s over 3 billion users that can be accurately targeted for brand visibility (source). Plus, the average user spends over 2.5 hours a day on social media (source). That’s plenty of time to show off your business! Social media is an incredible marketing tool, however, it can be difficult to find the time, skill, and energy to manage in-house. This list of pros and cons will help you choose if a social media agency is right for you. 

Benefits of hiring a social media agency

Access to Professional Knowledge

Whether it’s choosing the right platform, managing the daily commitment, or keeping up with the ever-changing landscape, social media requires a lot of time and skill. When hiring a social media agency, you are hiring a team of professionals who each have their own unique skill set. These skills range from graphic design, photography/ videography, influencer marketing, advertising, and web design. Plus, these teams come with years of industry experience to help you!

Access to Detailed Analytics

Social media agencies know how to set up industry-standard tools that gather detailed analytics on how social media is contributing to overall brand growth. These analytics identify events like the average cost per purchase or add to cart, and retarget users who make these actions on your website. Social media is all about data, and when you have access to your brand’s data, you’re able to make more educated marketing decisions. 

Full Social Media Management

The most obvious pro to hiring a social media agency is that you never have to worry about your social media again! You’re too busy creating industry-disrupting products or designing the next best piece in fashion, let the experts take over. Social media agencies typically cover day-to-day inquiries, content creation, and community engagement.

Another benefit is that social media agencies will also have their finger on the pulse of the Internet.  You can rely on an agency to create content based on trending events, popular memes and more. Leave it up your agency to find the best time to post trending topics that you may not be aware of. With an educated and confident social media team running your socials, you can focus on what you do best. 

Customer Engagement / Response

A major key in the social media game is customer engagement and relations. In fact, Ambassador states that “71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others.” We know how important your customers are, so give them the best customer service they can receive with a team of trained communication experts who are always ready to help. A strong social media agency can ensure any and all messages/comments are positively handled to the best of their ability. 

 

Disadvantages of hiring a social media agency

Long-term Commitment

Working with a social media agency requires a long-term commitment — it takes time to see results.  Social media agencies tend to have long-term contracts in order for your brand to see the best results. Building a digital brand is a marathon, not a sprint. However, it may not be in the budget to keep that marathon fuelled for the full race.

Cost

Although results will show as time progresses, hiring a social media agency can be considered costly in the short term. You won’t see results overnight. These fees do pay off, through increased sales, following, and brand awareness, if executed correctly by the social media agency.

The social media world may seem like a huge task to take on. Trust us when we say that a strong social media presence can completely change your business for the better. With the right social media agency and plan in mind, you can reach a worldwide audience and take your business into the 21st century.

We’d be happy to be that agency for you, so be sure to contact us and visit our case studies to see all of our past work.