The best time to get your brand on TikTok was yesterday. But it’s not too late to hop on the TikTok train and take your brand to the next level. 

Are you trying to grow your brand by reaching a Millenial/Gen Z type audience who are always looking for the next best thing? If this is you then chances are you already have a TikTok account for your brand. And if you don’t have an account yet, then maybe you need to get on the TikTok train.

TikTok is the social media platform that brands are using to reach their audience in the most engaging ways. It comes down to using creativity and knowledge of your brand and sharing it in short, quirky, cute, fun ways. From dance challenges to trending hashtags to duets between your brand and your followers, TikTok is the app that can make engagement feel like a fun activity between friends! 

Whether you’ve been on it for a while or are new to the TikTok world, here are some simple tips to help you use TikTok to grow your brand.

BE RELEVANT

Staying relevant on TikTok can be hard because the content never ends, and you have to be quick to keep up. But it’s important to show your audience that you are keeping up with what’s going on in the world. And it’s a good way to say hi to potential new followers. You can grow your brand starting with these simple actions.

Post consistently

Your audience is getting a lot of content thrown at them all the time. In order for your brand to show on their feed or their For You page, you have to post consistently so there is content for them to see. A minimum of once a day and up to three times per day for a growing brand. 

Jump on TikTok trends and challenges

TikTok trends and challenges are not only a way to show your brand’s fun side, but they put your brand in the spotlight for your audience. TikTok trends allow you to show off your personality!  But we’ve seen how quickly TikTok trends can go viral and die within weeks. So staying on top of TikTok trends and challenges is important to keep your brand relevant, as long as they are relevant to your brand.

BE STRATEGIC

The algorithm is a scary-sounding word that just means how your content will be prioritized and seen in other people’s feeds or For You pages. As intimidating as it sounds, TikTok has made it easier for users to understand the algorithm and use it to their advantage. There are many factors that affect your algorithm and who sees your content, which you can learn more about here. Here are a couple tips to get you started in determining the best ways and times to reach your audience. 

Use hashtags

Trending hashtags means hashtags that people are searching for right now. You can find these in your Discover tab on TikTok. And look for hashtags with fire icons. If it’s relevant to your brand and your post, incorporate them into your content.

Post in a “timely” manner

Chances are your target audience share similar habits about when they are active on TikTok. Use the algorithm to find out when your audience is most active and share your content during those hours. You increase your chances of reaching more people similar to your followers who would enjoy your content. You can also refer to peak posting times for TikTok and post your content with those tips.

BE CREATIVE

TikTok is the perfect app to try new things and get creative. If your content isn’t reaching your audience’s For You pages, then you can find other ways to get it seen.

Start your own challenge

We talked about following challenges. Well, try starting a new one! Make sure it’s simple enough to do so your followers can join you. Get your audience to jump in on it and share their interpretations to get the ball rolling. 

Play around with TikTok ads

While this isn’t an organic way to reach your audience, it is a different way for your audience to view your content. If your brand is not too familiar with TikTok ads yet, that may be a sign of the perfect time to take advantage and start using them! Here are 5 types of TikTok ads that you can use to find what’s best for your brand and for your audience. 

Have fun with your brand

There are many brands around the world that are growing thanks to TikTok. It’s all about being open, having fun, and sharing that with your followers. Some of these well-known brands like Vessi, Spikeball, and Chipotle are crushing it on TikTok! Check them out here.

 

We’re seeing it happen. TikTok is the new social media platform that is taking over the world. First thing’s first, find out if TikTok is right for your brand here. If you want to not only stay relevant but to grow your brand, then TikTok is where you need to be. Then once you’ve decided you’re ready to hop on the TikTok train, remember to keep it relevant, strategic, and have fun! Follow us on TikTok to see how we’re doing it!