So you’ve figured out your social media strategy… now what?

Knowing exactly what to do and where to show up on social can be tricky. However, many experts say that content consistency is key to a successful marketing strategy. That’s why we’ve developed this mini guide to explain exactly how and when to consistently show up on social. These are the best social media practices you should be following on a daily, weekly and monthly basis. 

Social Media Best Practices

On a daily basis, your brand should..

1. Reply to all DMs and comments. This helps to grow and build community around your following.
2. Monitor hashtags and keywords. This helps your brand to see what is trending and how to create content that is on par with current messaging.
3. Interact via hashtags. Search for new community members in your relevant niche and leave them a comment or even a follow! This will also help your brand grow their community. 
4. Like and follow new pages, even outside of your niche! Finding new pages adds inspiration, and can also grow your network even wider. 

On a weekly basis, your brand should..

1. Interact with key users and partners. Find those dedicated fans of your brand, and make a point to interact! Make sure you get your brand name out there, which can definitely help to garner more positive buzz.
2. Revisit weekly goals. Goal setting on social media is super important, as it helps drive motivation for consistency. 
3. Check on digital ads. View their stats, and see how they’re performing.
4. Check on competitors. Review your competitive landscape in order to stay current and up to date.
5. Go over your social strategy. What’s working, or rather, what’s not working? 

On a monthly basis, your brand should..

1. Create new goals! New month, new goals. Review the previous month and see what changes can be implemented.
2. Audit existing channels. Pull your analytic reports and review your content strategy.
3. Try new campaigns. Maybe you really love another brand’s visual, or just want to try something new. Now’s the time!
4. Schedule and curate content. Once you’re able to see the relevant content trending on social, make sure you have scheduled content to stay up to date and consistent. 
5. Monitor statistics. Check out your follower count, and see what content is doing well. This information can help you create future content!

Before posting to your social media, check in to see if you’re following all of these social media best practices. With a well thought out social media strategy, consistent posting, and value-driven content your brand is sure to soar!

Have questions about your existing social media strategy? Contact us for a one-on-one meeting and learn how social strategy can enhance and grow your business!