In October of 2020, we helped one of the most beautiful villas in St. Lucia re-energize their website to be sophisticated, beautiful and Covid-friendly. 

In the fall of 2020, Soar Media Group was approached by Xhale Luxury Villa to rewrite and redesign its website. The villa services high-end international travellers that often fly to the island privately. It was important to create a sophisticated yet functional website that established the brand as the premier villa in St. Lucia. The website was also updated to include the villa’s safety practices, as Covid-19 safety and intimacy became the villa’s most sought-after features.

Here’s how we redesigned Xhale Luxury Villa’s website:

First, we developed a website strategy; we wanted to ensure that the new website was clean, elegant, and effective. As with every website we tackle, the process began with the brand’s key messages, communications goals, and outlining the customer journey. Once those brand elements were finalized, we began collecting and rewriting all of the copy of the website. Next, our graphic designer mocked up each page. This guidance was key in ensuring visual brand consistency.

Here is a look at the original website:

We decided to keep Xhale’s original logo, but established a new set of fonts and typefaces to be used throughout the site. We decided on using fonts like Roboto, Bodoni, and Playfair. Fonts like these would establish a sense of elegance and simplicity that would match the villa. We also played off of the original brand colours – black, grey and white, with splashes of turquoise and gold. Those colours are also the colours found in the St. Lucia flag. We loved the idea of featuring as many visual elements as possible, so we tapped into the content bank we created in 2017 when we travelled to St. Lucia. 

Here is what the new version of the site looks like:

Before launching the site and starting the web design, we migrated the website to a more user-friendly hosting platform that could be customized based on business growth. The site was also completely redesigned to be mobile-friendly.

After 10 weeks we launched the brand new Xhale Luxury Villa website to the world! The site has proven to be easy for customers to use and the client to manage. Since the update of the website, Xhale has seen praise from partner organizations, and customers, as well as seen a steady stream of bookings despite the ongoing pandemic. 

It was a pleasure working with Xhale Luxury Villa and we were so happy with how their new website turned out! Check out the final product here and be sure to book a vacation with them soon! Plus, be sure to visit our Case Studies page to see all the other clients we’ve worked with.