After successfully designing and launching thenosugarcompany.com in 2019, we teamed up with the No Sugar Company to create content for their social media accounts. 

In 2019, we were approached by No Sugar Company to help develop and launch their US and Canadian websites. After a successful launch we began to create digital content for social media. We were also tasked with social media management; we began building an online community and responding to any and all messages sent to the accounts on an hourly basis. Here is how we created visual content for The No Sugar Company. 

To start off, we researched No Sugar’s competitors and others in the health-food industry. Also, we examined how they approached their social media, what kind of content they created, what tone they set, and anything else beneficial. We found that these brands all expressed a happy, colourful and motivational tone across their social media. In our research, we also noticed a variety of product photography, videos, memes, and digital graphic art being used. It’s no surprise given how well video content is received on social media. 

Here are some examples of the content we created for No Sugar Company’s social media.

Lifestyle Photography

No Sugar Company wanted us to create content that would show how their products can fit into anyone’s lifestyle. In order to show this, we staged multiple photoshoots and developed hundreds of photos that show their product in an array of real-world scenarios. For example, we took photos like these below that showcase how their products are healthy and can be consumed on the go:

Product Photography

No Sugar Company also wanted us to take some traditional product photography, you know the images on company websites with the product in front of a white background? Well, we did just that and populated their website / social media with these photos.

We didn’t stop there though, as we also decided to spin this traditional format into a unique way of showing off the product. These photos allowed us to show off our creative ideas as well as showed No Sugar Company’s fun/unique brand in a visual way! Check them out:

Videography

According to Mention, video is the most effective form of content on Instagram and garners the most engagement, compared to photos and carousels. On August 5th 2020, Instagram launched their answer to TikTok’s rise, Reels, and we decided to capitalize on this new feature. We created multiple Reels that could help tell a story easier than a caption could, and we saw a massive rise in traction on those specific posts.

Here are some great examples:

• Tell Us Your A No Sugar Fan Instagram Reel
• How To Make A No Sugar Keto Cup Coffee Reel
• No Sugar Merchandise Video
• Pride Month Stopmotion

(If you want to know more about how you can use Instagram’s Algorithm to your advantage, check out our detailed blog post).

Graphic Design

Our skills go far beyond the camera lens, so we also created graphics. We relied heavily on the style guide mentioned above to create on-brand content that would not only be informational but also fun!

• Keto Bomb Secret Flavour Graphic
• No Sugar Kids Snack Trax Video Graphic
• No Sugar Keto Bar Ingredient Graphic

Are you looking for content creation? Be sure to contact us today for your next project.