Digital advertising, specifically Facebook advertising, continues to be an accurate, cost-effective marketing tool. Along with giving brands full control, the marketing platform provides precision targeting. Before you say no to Facebook advertising, consider these perks.

5 Reasons to use Facebook Advertising

1. Audience

Facebook has grown exponentially throughout the years, with new figures showing 2 billion monthly active users. With insight into 2 billion people — gender, interests, life stage, and online shopping habits — the platform has access to personal data that brands can tap into. It’s a powerhouse that will continue to grow and adapt to its user’s behaviours.  

2. Targeting

Facebook advertising targets your ads based on age, gender, interests, location, life events (marriage, first baby, etc.), and so on. You also have the ability to remarket to users who have shown interest in your product. 

3. Costing

Facebook advertising campaigns accommodate any budget. Businesses have the ability to spend as little as $20 to as much as $20,000+ on a Facebook advertising campaign. As the ads deliver, Facebook’s algorithm automatically optimizes them, providing the lowest cost per purchase, website view, business lead, or conversion. 

4. Measurability

After a print ad has been launched, there are few ways to measure its performance. You might conclude that a rise in website views resulted from the ad, or an influx of calls resulted in money well spent, but there is no definitive way to tell. With Facebook, you are able to see how many people viewed your ad, and even measure the cost of every action taken. Actions could be a click on your photo, a click to your website, filling out a form, or purchasing a product. This provides ease in measuring what is working and what isn’t. Even if something is not working, you have the power to alter the ad or cancel it instantly. 

5. Control

Just think, you spent hours on a half-page ad only to find the day it hits shelves, there’s a typo. With Facebook, you can change the typo within seconds. Facebook advertising provides you with the ability to stop, pause, edit or continue ads whenever you wish—control that marketers never saw before the digital shift.

To learn more about the impact of social media advertising, check out our blog on emerging e-commerce.